Editorial Standards & How We Research
Babbez guides are written by the Babbez team, with AI assistance (see how we make content and data), to help parents of children from newborn to age four dress their kids without the guesswork. We aim for calm, honest, genuinely useful guidance — and we tell you what to skip, not just what to buy.
How we research baby sizing
Sizing is our specialty, and it is built on primary research, not guesswork. We read each brand’s own published size chart and compare them side by side across 30 brands — because the same label (say “6M” or “2T”) fits differently from one brand to the next. That comparison is what powers our free Baby Clothes Size Finder and our brand-by-brand sizing guides.
One honest limit we always state: the Size Finder gives you sizing information, not a growth prediction. It tells you how a brand’s sizes run against your baby’s current measurements; it cannot forecast how fast your baby will grow.
Our medical and safety policy (the important part)
We are a clothing and parenting-logistics resource. We are not doctors, and we do not give medical, health, developmental, or safe-sleep advice. When a topic touches any of those areas — feeding, sleep, a product’s safety, whether a behavior is typical — we do not give you our own verdict. Instead we relay you to the named authorities who should answer it:
- the American Academy of Pediatrics (HealthyChildren.org) for child health, development, and safe sleep;
- the U.S. Consumer Product Safety Commission (CPSC) for product safety and recalls;
- the American College of Obstetricians and Gynecologists (ACOG) for pregnancy and birth;
- for readers in the UK, the NHS and The Lullaby Trust for child health and safer sleep;
- and always, your own pediatrician or provider for anything specific to your child.
Every guide that touches these areas links our full medical disclaimer.
How we keep guides honest
- We name our sources. Claims that carry weight are attributed to brand-published charts or named authorities, not stated as folklore.
- We don’t fabricate. No invented statistics, no fake reviews, and no made-up author personas — our guides are published under “the Babbez team.”
- We say “skip.” A good guide saves you money and drawer space, so we are just as clear about what not to buy.
- We update. Prices, brand charts, and seasonal guidance change; date-sensitive guides are refreshed while their web address stays the same.
How we make content and data
We use AI tools throughout our work: to help collect data (for example, reading brands’ published size charts and product pages), to draft and edit guides, and to check our own figures. We say so plainly because you should know how a page was made before you rely on it. The tools do not lower the standard a page must meet before it is published or updated: its figures must trace back to a source we can name, a data study must state its method, sample and data date, and any health or safety point must be relayed to a named authority with a link, never given as our own verdict. Pages published before these checks were in place are brought up to this standard when we update them.
| Step | What happens | How it is done |
|---|---|---|
| Collect | For data studies, figures come from sources we record: a brand’s own size chart, a brand’s or retailer’s product page, the official GOTS certificate registry, or a dated Ahrefs search-demand export. The source file is kept. | AI-assisted; source kept on file |
| Draft | Guides and study write-ups are drafted and edited with AI assistance and published as “By the Babbez team”. | AI-assisted |
| Check the figures | Before a data study is published or updated, its headline and key figures are checked against one master list of approved figures, each traced to its source data file, so a number reads the same way on every page that uses it. | Automated check, then a separate AI-assisted review |
| Check the safety line | A compliance check screens each page for health or safety statements made in our own voice and holds the page until they are relayed to a named authority such as the AAP or the CPSC. | Automated gate; a page that fails is held |
| Check citations | Before a study is published or updated, its “Cite as” address and any download links are loaded to confirm they work. | Automated check |
| Correct | A reported error is checked against the source and, if we got it wrong, fixed on the page. | The Babbez editorial team |
- Who is accountable. The Babbez editorial team is responsible for everything we publish and for every correction. Contact: support@babbez.com.
- Data studies. Each study names its method and sample size. Our Data & Press page lists our main studies and tools, each with the line “Compiled by the Babbez data team” and, unless it is being updated, its data date and a ready-made citation. For the Size Index and the studies built on it, we compared the published size charts of 30 brands; for the organic study, we searched the official GOTS public registry for each brand’s records.
- What our data can and cannot tell you. A size chart isn’t a fit test: our sizing studies compare what brands publish, and no garment was handled or tested. A search-demand estimate isn’t a sales figure: those numbers are Ahrefs estimates of Google searches, and we label them that way. A price is only true for the date we recorded it, which is why we give each study’s data date.
- Bylines. We never invent authors or credentials. We name a person as the researcher only when that person did the work.
- Images and video. Some illustrations and cover images are made or edited with AI tools. When a video uses an AI presenter, we say so.
How to report a correction
Email support@babbez.com with the page and the figure or sentence you think is wrong. We check it against the source. If we got it wrong, we fix the page. If a brand named in one of our studies disputes a finding, we review its evidence and correct the study where the evidence holds up.
Find your way around
Our guides are organized by stage — from getting ready for baby through the newborn, baby, toddler, and big-kid years — plus evergreen toolkits for sizing, budget, and care. Start at The Babbez Baby Journey, or jump straight to the free Size Finder.
Questions or a correction? Email support@babbez.com — we read every one.