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Size-Chart Transparency Index 2026: Which Baby Brands Publish a Size Chart

Size-Chart Transparency Index 2026: Which Baby Brands Publish a Size Chart - Babbez

Of 62 baby-clothing brands sold in the US checked, 58 could be assessed: 50 publish their own size chart, 4 more use a parent company's chart, and 49 give both weight and height. That is the Babbez Size-Chart Transparency Index 2026 (brand pages retrieved 2026-09-02).

KEY FINDING (free to cite)
  • Of 58 baby brands assessed, 50 publish their own size chart and 4 more use a parent company's chart; 49 give both weight and height ranges.
  • 9 publish their chart only as an image (not machine-readable).

Which baby clothing brands publish a size chart?

One row per brand; linked names go to the chart we read, and the second column says where it lives. "No chart found" means no baby size chart on the brand's site; "Blocked" means the site could not be loaded on the retrieval date (no claim made).

Brand Size chart (on the brand's own site unless noted) Weight Height / length Head or chest (≤24M) Units
Adidas (infant) text table No Yes Yes both
Amazon Essentials (baby) product page Yes Yes — imperial
Baby Starters No chart found —
Burt's Bees Baby text table Yes Yes — both
Carter's text table Yes Yes — both
Colored Organics product page Yes Yes — imperial
Dreamland Baby* image only Yes Yes No imperial
Finn + Emma text table Yes Yes Yes imperial
Gap (babyGap) text table Yes Yes — both
Gerber Childrenswear text table Yes Yes — both
Goumikids image only Yes Yes Yes both
Gymboree text table Yes Yes Yes both
H&M (baby) product page No Yes — metric
Hanna Andersson text table Yes Yes — imperial
Hatley text table Yes Yes — both
Honest Baby Clothing Blocked (not loaded) —
Hudson Baby text table Yes Yes — both
Jacadi (US site) text table Yes Yes Yes imperial
Janie and Jack text table Yes Yes — both
JoJo Maman Bébé (US site) text table Yes Yes No both
Kate Quinn text table Yes Yes No imperial
KicKee Pants image only Yes Yes — imperial
Kissy Kissy text table Yes No No both
Kyte Baby image only Yes Yes — both
L'ovedbaby text table Yes No No imperial
L.L.Bean (baby) text table Yes Yes — both
Lands' End (baby) text table (2T and up) Yes Yes — both
Lark Adventurewear Blocked (not loaded) —
Levi's (baby) text table Yes Yes No imperial
Little Me text table Yes Yes No both
Little Planet by Carter's parent company Yes Yes Yes both
Little Sleepies text table Yes Yes — imperial
Luvable Friends parent company Yes Yes No both
Magnetic Me image only Yes Yes — imperial
Mightly text table Yes Yes Yes imperial
Mini Boden text table Yes Yes — both
Monica + Andy image only Yes Yes — both
Mud Pie Blocked (not loaded) —
Nike (infant/toddler) text table Yes Yes — both
Old Navy text table Yes Yes — both
OshKosh B'gosh parent company Yes Yes — both
Patagonia (baby) text table Yes Yes — imperial
Petit Bateau (US site) text table No Yes Yes imperial
Posh Peanut text table Yes Yes — imperial
Primary product page Yes Yes — both
Quincy Mae image only Yes Yes — imperial
Ralph Lauren (baby) Blocked (not loaded) —
Rylee + Cru No chart found —
Simple Joys by Carter's No chart found —
Spasilk image only Yes Yes No both
Target Cat & Jack text table Yes Yes — both
Target Cloud Island text table Yes Yes — both
Tea Collection text table Yes Yes — imperial
The Children's Place text table Yes Yes — both
The North Face (infant) text table Yes Yes Yes both
Touched by Nature parent company Yes Yes No both
Under Armour (infant) text table Yes Yes Yes both
Walmart Garanimals text table Yes Yes — imperial
Walmart Wonder Nation product page Yes Yes — imperial
Woolino image only Yes Yes No both
Zara (baby) product-page size labels No Yes — imperial
Zutano text table Yes Yes Yes imperial

Source: each brand's own published page or image, retrieved 2026-09-02. In the head-or-chest column, — means not assessed (only the brands added in this crawl were), not absent. Charts change; check the brand before you buy.

*One row needs a note: the only baby size chart we found on Dreamland Baby's site on 2026-09-02 is for its weighted sleep sack (a separate toddler and kids pajama chart page also exists), and the AAP's safe-sleep guidance says not to use weighted blankets, sleepers, swaddles or other weighted objects on or near a baby (AAP); the CPSC's safe-sleep page likewise says not to use weighted blankets or weighted swaddles. We record the chart as published, as the method requires, but do not link to it.

What stands out? Every count, its base and the brands

Each count has its own base, printed next to it. The groups overlap: the 9 image-only charts are part of the 50 own-site charts, not a separate group. Height-only and weight-only charts are the exception, and a parent-company chart isn't a chart written for that label.

Measure Brands Out of Which brands
Brands checked on 2026-09-02 62 Babbez sample (brands sold in the US) —
Could be assessed 58 of 62 checked Blocked on the retrieval date: Honest Baby Clothing, Lark Adventurewear, Mud Pie, Ralph Lauren (baby)
Publish their own size chart 50 of 58 assessed —
No baby chart found on the brand's own site 3 of 58 assessed Baby Starters, Rylee + Cru, Simple Joys by Carter's (retailer chart on Amazon only); Zara (baby) counted separately: size labels only, no chart page
Give both weight and height 49 of 58 assessed —
Height only 4 of 58 assessed Adidas (infant), H&M (baby), Petit Bateau (US site), Zara (baby); H&M and Zara use the European height grid (H&M prints centimeters, Zara inches on its US site)
Weight only 2 of 58 assessed Kissy Kissy, L'ovedbaby
Rely on a parent company's chart 4 of the 54 with a chart Little Planet by Carter's, Luvable Friends, OshKosh B'gosh, Touched by Nature
Chart only as an image (not searchable or screen-reader friendly) 9 of the 50 own-site charts Dreamland Baby, Goumikids, KicKee Pants, Kyte Baby, Magnetic Me, Monica + Andy, Quincy Mae, Spasilk, Woolino
Both unit systems (metric printed or by a unit switch) / imperial only / metric only 32 / 21 / 1 of the 54 with a chart —
Held out 3 not in the 62 Columbia (infant), Uniqlo (baby): second load pending; Bonds (AU site): US availability not checked

Why does this matter when you buy?

  1. Buy by weight and height, not the age on the label; if a brand gives only one, cross-check our baby clothes sizes by age guide.
  2. Metric-only chart? The size converter translates centimeters and kilograms. Image-only chart? Zoom in on your label's row and screenshot it before you order.
  3. How much the same label differs between brands: the Baby Clothing Size Index 2026 and why sizes run different by brand.
  4. Sleepwear follows CPSC's children's sleepwear rules (flame-resistant or snug-fitting above size 9 months), so do not use a chart comparison to size sleepwear up.
Cite as, download or embed (free, CC BY 4.0)

Cite as: Babbez (2026). Size-Chart Transparency Index 2026. https://babbez.com/blogs/baby-clothes/baby-size-chart-transparency-index-2026. Licence: CC BY 4.0; credit Babbez with a link.

Data: brand-by-brand table (CSV). Version 1.1, compiled by the Babbez team; method below.

Embed (copy and paste; it credits Babbez):

<p>Of 62 baby-clothing brands sold in the US checked, 58 could be assessed: 50 publish their own size chart, 4 more use a parent company's chart, and 49 give both weight and height. Source: <a href="https://babbez.com/blogs/baby-clothes/baby-size-chart-transparency-index-2026?utm_source=embed" rel="nofollow">Babbez Size-Chart Transparency Index 2026</a>.</p>

Methodology and sources

62 brands were checked on 2026-09-02; 3 more are held out (last row of the table above), and Pact was removed (no baby line on its site on 2026-09-02 or 2026-10-04). We checked each brand's own size chart page, product-page size guide or chart image for: a chart, weight, height or length, head or chest (only for brands added in this crawl), units (metric counts if the chart prints it or offers a unit switch; Under Armour's switch re-checked 2026-10-04), and where it lives. Retailer charts do not count as the brand's own; a brand sold only through its owner's marketplace listing counts as an own-site product page; parent-company charts are counted separately. Zara has no size-chart page: its heights come from its product-page size labels, and it is counted apart from the charts. We did not handle or test any garment: this records published information, not fit or quality.

Sizing information only; not medical or growth advice. Read our disclaimer.

Frequently asked questions

How many baby clothing brands publish a size chart?

Of 62 brands checked, 58 could be assessed: 50 publish their own size chart and 4 more use a parent company's chart. Of the 50, 9 are image-only; Zara prints sizes only on its product labels, and 3 other brands publish no chart for baby sizes.

What should a baby size chart include?

Weight and height (length) for every label, in both pounds and kilograms. In this Index 49 of 58 assessed brands give both weight and height; 4 give height only and 2 weight only; 32 of the 54 charts give both unit systems, imperial and metric.

Does this Index say which brands cover heavier or lighter babies?

No, it does not. It records whether a chart exists and what it contains. To compare the ranges themselves, see the Baby Clothing Size Index 2026, which compares the same label across 30 brands' published charts.

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